A good overview of who should do quite nicely as more and more companies turn to cloud computing:
It’s all about consulting. Many solution providers I talk to are deeply apprehensive about cloud computing because they fear it will marginalize them as customers simply align with one of the public cloud behemoths like Amazon or Google. But it’s not so simple – nor frightening. Customers will very likely use public cloud providers, but determining what they need from a business process
and technology capabilities perspective is not something Google’s going to help them with.
I think this is exactly right. And this favors the business consultants: Deloitte, Accenture, AT Kearney, etc. And it’s a huge risk to those mid-tiered VAR’s who specialize on complex, hugely technical, enterprise implementations. There will always be the need for on-site integration, even when the solution is delivered in the cloud. But the days of high priced technical consultants, familiar with the proprietary nuances of one enterprise software package, are slowing coming to an end.
This transformation in how solutions are delivered won’t happen overnight. In fact, it will probably take longer than most people now assume. Companies are very conservative, after all. And there are still a lot of issues to work out (security, for example). But the trend is clear, and VAR’s need to address it now, before it’s too late.